Sugar Mama's is the official all-local tap wall and craft beer bakery of the Knoxville Area Brewers Association, located in downtown Knoxville. They offer a variety of local beers on draft, as well as a large selection of regional, national, and international beer available in package. Locally roasted coffee is ground in house, and all food, including hand-crafted pizza, is made from scratch. Sugar Mama's features a different local artist every month, as well as nightly events, including live music, donation drives, trivia, bingo, and service industry nights. Discounts are available for military, police, firefighters, and first responders every day.